New Orleans, LA
Southern Public Relations Federation’s 2018 Conference
When was the last time you were inspired by a thank you letter from a nonprofit organization? It’s no surprise that the retention rate of first time donors is only 19%. Our donors are not feeling the love! But don’t despair. With a strategic donor communication program and donor-centered messages, we can do a better job of retaining donors and inspiring new, larger gifts.
By the end of the session, attendees will know how to:
- Design a strategic donor communications program
- Create donor-centered messages
- Retain donors more effectively through meaningful touches.